Twitter (now officially called X) continues to be a powerful platform for creators and businesses who want to reach an engaged, real-time audience.
Whether you’re a small brand, a social media manager, or a creator growing your following, advertising on Twitter can help you boost visibility, drive traffic, and convert leads.
But before jumping in, the most common question is: How much do Twitter ads cost in 2025?
Let’s break it all down from average costs and ad types to optimization strategies that stretch your budget and drive results.
How Much Does Advertising on Twitter Cost?
In 2025, the average cost of Twitter ads ranges from $0.50 to $4.00 per engagement depending on your campaign goal, target audience, and ad format.
Twitter uses an auction-based system, which means you set your budget and bid for ad placement.
On average:
- Cost per engagement (CPE): $0.50–$2.00
- Cost per click (CPC): $0.40–$1.50
- Cost per thousand impressions (CPM): $6–$10
These rates could increase or decrease based on audience targeting, competition, and ad quality. For instance, targeting high-value audiences (like executives or tech enthusiasts) or trending topics often cost more.
For creators or small businesses, even a modest budget of $10–$50 per day can start delivering meaningful impressions and engagement.
Twitter Advertising Costs – Promoted Tweets
What Are Promoted Tweets?
Promoted Tweets are standard posts that brands pay to show to a broader audience beyond their followers.
They look just like regular tweets but are labeled as “Promoted.” They can appear in timelines, search results, and profiles, making them one of the most popular ad formats for visibility and engagement.
How Much Does It Cost to Promote a Tweet?
Promoted Tweets typically cost between $0.50 and $2.00 per engagement (likes, retweets, or clicks).
Campaigns that focus on conversions or website traffic may cost slightly more due to competition in the auction system.
For example:
- A campaign targeting general audiences might average $1.00 per engagement
- A campaign targeting niche audiences (like CEOs or marketers) could reach $2.50 per engagement
If you set a daily budget of $20, you can expect to generate anywhere from 10–40 engagements per day depending on targeting and creative performance.
Promoted Tweets work best when they feature eye-catching visuals, compelling CTAs, and relevant Twitter hashtags.
Grow Your Twitter Audience with Twesocial
If you’re looking for a faster way to boost your Twitter presence without running ads, Twesocial is one of the most popular growth services in 2025.
It’s designed for creators and businesses who want to buy real followers, likes, and engagements to grow their credibility and visibility on the platform.
Twesocial offers different packages depending on your goals, whether you want to increase followers, get more likes on posts, or improve engagement rates overall.
These services are built to help your account look more active and appealing to potential new followers, which can lead to organic growth over time.
Here’s what makes Twesocial stand out:
- Instant results: You can start seeing more followers and engagement within hours or days.
- Flexible plans: Choose from follower, like, or retweet packages based on your needs and budget.
- Creator-friendly: Ideal for influencers, brands, or anyone wanting to build social proof quickly.
While Twitter ads focus on paid exposure, Twesocial helps you grow your metrics directly, making it a useful option for users who want to enhance their visibility or build credibility before investing in large ad campaigns.
You always have the option to buy Twitter followers and engagements with Twesocial, but keep reading for more details on ad costs; you may even consider using both together if you have a high need for Twitter growth.
Twitter Advertising Costs: Promoted Accounts
If your main goal is to grow your audience and attract more followers, Promoted Accounts are one of the best Twitter ad options in 2025.
Unlike Promoted Tweets (which focus on boosting specific posts), this campaign type helps you increase long-term visibility by introducing your profile to users who are most likely to follow you.
It’s a great choice for creators, startups, or brands trying to build credibility and expand reach quickly, especially when launching new products, entering new markets, or establishing a personal brand presence.
What’s a Promoted Account?
A Promoted Account is designed to help you grow your Twitter followers. How much do Twitter ads cost for this format? Let’s take a closer look.
When you run this campaign type, Twitter places your account in front of users who may be interested in your Twitter niche, typically in the “Who to Follow” section or users’ timelines.
How Much Does It Cost to Promote an Account?
Promoting an account costs between $2 and $4 per follower in 2025. The price depends on audience competitiveness and engagement rates.
Smaller brands might see lower costs if they target niche interests or geographic areas. For example:
- A general brand campaign might pay $3 per follower
- A highly specific industry campaign (e.g., crypto, B2B tech) might cost $4–$5 per follower
To keep costs low, focus on authentic content and relevant hashtags so Twitter’s algorithm matches your account with high-intent users.
What Are Some of the Most Popular Trends?
Promoting trends is a premium advertising feature that places your message at the top of Twitter’s “Trending” section. It’s ideal for large brands, product launches, or events seeking massive exposure.
How Much Does It Cost to Promote a Trend?
Promoting a trend is costly, averaging around $50,000 to $250,000 per day in 2025.
While that price is out of reach for small businesses, it guarantees millions of impressions and global exposure.
If you’re a smaller creator, you can instead join trends organically by using relevant hashtags or trendjacking (adding your brand voice to trending topics).
What Can I Expect from Twitter Advertising?
Running Twitter ads can deliver strong visibility, engagement, and conversions, but the cost depends heavily on how you manage campaigns and who executes them.
Team In-House
If you handle Twitter ads internally, you save on agency fees but spend time learning Twitter analytics and optimization. An in-house team typically costs your business $500–$2000 per month in ad spend, depending on how often you promote content.
Freelancer
Hiring a freelancer can cost $200–$1000 per campaign. They often specialize in ad setup and optimization, making them a great choice for smaller brands testing Twitter ads.
Social Media Marketer
Working with a professional social media marketer or agency can cost anywhere from $1500 to $5000 per month. They’ll handle everything: strategy, targeting, ad design, and analytics. This can maximize your ROI through experience and automation.
If you want to do it yourself, you can check out some Twitter marketing experts to get inspiration and learn a bit about digital marketing.
How to Begin with Twitter Ads
Starting your first Twitter ad campaign doesn’t have to be complicated. Here’s how to get started:
1. Determine Your Budget
Start small. Even $10–$20 per day can yield useful data to refine your targeting. Track your spend over time to find your best-performing campaigns.
2. Decide Your Campaign Goals
Choose your objective: engagement, followers, website traffic, app installs, or awareness. Twitter optimizes ad delivery based on your selected goal.
3. Enter the Bid Amount
Twitter’s ad auction lets you manually or automatically bid on placements. For beginners, automatic bidding is easiest since Twitter adjusts bids to get the best results within your budget.
4. Select Your Tweet
Use tweets that are already performing well organically since they’ll convert better when promoted. Make sure they include a clear message and call to action.
5. Set Target Audience
Target users based on demographics, interests, device type, location, or followers of specific accounts. The more precise your targeting, the better your ROI.
6. Start Your Campaign
Review your ad setup, confirm your budget, and launch your campaign. Monitor metrics daily and pause underperforming ads to save money.
How to Optimize Your Twitter Ads
Maximizing ROI on Twitter ads requires a combination of testing, analytics, and creativity.
Here are some best practices:
- A/B test multiple creatives. Try different images, copy styles, and CTAs to see which performs best.
- Refine audience targeting. Focus on interests and follower lookalikes instead of generic demographics.
- Use Twitter Analytics. Monitor engagement rates, impressions, and conversions to guide ad spend.
- Leverage trending hashtags. Boost organic reach by tapping into real-time topics.
- Post during high-activity times. Generally between 9 a.m.–3 p.m. local time.
Consistency is key. Rather than running one-off campaigns, maintain a steady flow of ads that build awareness over time.
The Highest Return on Your Twitter Advertising Dollars
Want the most bang for your buck? Focus your spend on Promoted Tweets and video ads.
Video content on Twitter drives 10x more engagement than static posts, and Promoted Tweets offer the lowest entry cost. Combine the two and you’ll get more interactions for less money.
For example:
- A $100 budget spent on a static image ad might get you 80 clicks.
- The same $100 on a video ad could generate over 200 engagements.
If your goal is follower growth, pair paid campaigns with consistent organic tweeting, such as live updates, polls, and quick replies to trending conversations.
Creators and small businesses often see the best results when they:
- Keep campaigns under $25/day while testing content.
- Use promoted posts to highlight their most viral or valuable content.
- Combine paid exposure with consistent, authentic posting habits.
FAQs: How Much Do Twitter Ads Cost?
How Much Do 1000 Impressions Cost on Twitter?
In 2025, the average CPM (cost per 1000 impressions) on Twitter ranges between $6 and $10, depending on your audience and campaign objective. High-value audiences, such as B2B professionals, can push CPM to $15 or more.
How Much Does a 30-Second Ad Cost?
A 30-second video ad typically costs around $0.25–$0.50 per view or $6–$12 per thousand views, depending on engagement and targeting. Twitter charges only when your video is watched for at least two seconds in view.
Do We Really See 4000 Ads a Day?
Yes: across all platforms, studies estimate that people are exposed to 4,000–10,000 ads daily. This makes creativity essential for standing out.
On Twitter, short, authentic content with real emotion performs far better than overly polished corporate ads.
What Is a Good Cost per 1000 Impressions?
A good CPM on Twitter falls between $6 and $8. Anything below $6 is considered highly efficient, while costs above $10 may suggest your targeting or ad creative could use refinement.
Final Thoughts
Twitter ads can be surprisingly affordable if you know how to manage your campaigns strategically.
Whether you’re promoting a tweet, an account, or testing video ads, the key is consistent optimization and clear goals.
Start small, monitor analytics closely, and adjust your bidding and creative production based on results. Over time, even modest budgets can lead to strong ROI and a loyal following that drives real business growth.
