If you’re wondering how to make money on Twitter (now called X), you’re in the right place!
Whether you’re a content creator, small business owner, or just someone who loves to tweet, there are tons of ways to turn your time on X into real cash. Let’s break it all down in simple, fun, and practical steps.
In this article, we will dive into ten incredible ways to help you make money on Twitter, taking a closer look into what it takes to create a professional twitter profile, how engaging Twitter content can help you bring in ad revenue, and whether or not influencer marketing campaigns are the way to go, and so much more!
Let’s get started!
Key Takeaways
- There are 10 powerful strategies to make money on X (Twitter), from ad revenue and sponsored tweets to subscriptions and affiliate links.
- Some monetization features require follower counts or a subscription to X Premium, but many are accessible with consistent effort.
- The key to success is building an engaged audience and offering value through authentic, high-quality content.
Who Can Monetize Their X (Twitter) Account?
Before diving into monetization, it’s important to understand whether your account qualifies. Most of X’s earning features require you to be at least 18 years old, have 500 followers or more, and maintain an active account with at least 25 tweets in the last month.
Your Twitter account also needs to follow community guidelines and avoid any violations. If you’re interested in high-tier programs like revenue sharing, the bar is higher: you’ll need around 5 million impressions per month and a subscription to X Premium.
Don’t let that scare you though; even if you’re not quite there yet, there are still plenty of ways to earn while you grow.
Before You Get Paid on X (Twitter)
Here are a few things you should do before you try to monetize Twitter. You need to make sure your account is in good shape and optimized to generate revenue.
There are two key things that can prepare you, so check them out below!
1. Create a Professional X (Twitter) Profile
Think of your profile as your storefront—it should instantly tell visitors who you are, what you do, and why they should follow you. Start with a high-quality profile picture.
If you’re a creator, go with a friendly headshot. If you’re a brand, a clean, recognizable logo works best. Your bio should be short and snappy but still pack a punch. Mention what you do, who you help, and what kind of Twitter content people can expect from you.
If you’ve got something to promote, like a product or email list, be sure to include a link. Lastly, your header image is a great space to visually show off your work, highlight a product, or promote a new project.
2. Grow Your X (Twitter) Presence
You don’t need millions of Twitter followers to make money, but you do need an active and engaged audience. Start by posting regularly, ideally one to three times a day.
Check out viral tweets and see if any of them you can replicate so you can take advantage of trends on X.
Share a mix of content types: tips, personal stories, behind-the-scenes looks, memes, and even polls to engage your audience. It’s imperative that you create valuable content that can appeal to your broader audience.
Speaking of audience, you should target specific demographics that are relevant to your niche for best results. Keep this target audience in mind every time you create content.
In addition, using relevant hashtags can help your tweets get discovered by new people, especially when tied to trending topics or specific niches. When you create engaging content, make sure that it has the proper tags so it can be seen by website visitors.
Engaging with others on the popular social media platform is also a vital step. You can do so by replying to tweets, joining conversations, and retweeting relevant content shows that you’re part of the community. This helps you retain active users and build your Twitter audience.
Basically, you need to have a solid social media strategy in place for your Twitter profile so that your marketing efforts pay off and you can earn money. Without a solid foundation on your Twitter account, it will be more difficult to see any real results.
Some additional tips to help you grow:
- Pin a tweet at the top of your profile that tells visitors who you are and what value you offer.
- Respond to comments and DMs to build a sense of connection with your followers.
- Collaborate with other users in your niche to cross-promote and expand your reach.
- Check out other social media accounts in your niche to make sure you are providing valuable content and standing out in the crowd.
- Research relevant hashtags to stay on top of viral content and traffic flows.
How to make money on Twitter: 10 strategies to try
Now that your Twitter account is in great shape, let’s get that bag!
In this section we will go over all different kinds of strategies to monetize your twitter account, including things like post sponsored tweets, create engaging content, marketing campaigns, influencer marketing, and more!
Take a look at each strategy closely and start planning how you can earn money on the popular social media platform X.
1. Familiarize Yourself with X Ads (Former Twitter Media Studio)
X Ads is one of the platform’s built-in tools for creators who make video content. If you’re producing short tutorials, commentary, or entertaining clips, you can sign up to earn ad revenue through Amplify Pre-roll.
This program places ads before your videos, and you receive a portion of the revenue.
To start, you’ll need to apply through X’s Media Studio, upload consistent high-quality videos, and enable monetization settings.
Some popular types of content that perform well:
- Educational explainers (e.g., how-to videos or industry insights)
- Trending news commentary
- Funny skits or reaction clips
Think of the kind of short-form videos you see on TikTok or Instagram Reels—those styles work great on X too.
2. Post Sponsored Tweets
Sponsored tweets are a classic way to monetize your Twitter presence. If you have a solid, engaged audience, brands may pay you to share content that promotes their products or services.
For example, if you tweet about productivity tips, a company selling planners or productivity apps might want to partner with you. You can find sponsors by reaching out to brands directly or by joining influencer platforms like Izea, SponsoredTweets, or Influence.co.
Just make sure to disclose sponsored content using hashtags like #ad or #sponsored to stay compliant with FTC guidelines.
It’s also important to only promote brands you genuinely like and trust—your followers will appreciate the authenticity.
3. Explore Ticketed Spaces
Ticketed Spaces are live audio events where your audience pays to join the conversation. These are perfect if you enjoy teaching, hosting discussions, or sharing behind-the-scenes info.
You could run live coaching sessions, do a Q&A, interview an industry expert, or host a live version of your podcast. To access this feature, you need at least 1,000 followers, be 18 or older, and have hosted at least three Spaces in the last month.
Promote your Space in advance, make sure your topic is something people care about, and deliver real value during the event.
4. Utilize Affiliate Marketing
Affiliate marketing is one of the easiest and most flexible ways to earn on X. You share a product link, and if someone buys through your link, you earn a commission.
You can consistently make money on Twitter if you build a strong audience and promote affiliate products that people want to buy. It’s a popular way to generate revenue among creators that have a loyal community.
Let’s say you love a particular book or tool that you use every day. You can tweet about how it helps you and include your affiliate link.
Platforms like Amazon Associates, ShareASale, and Impact make it easy to get started.
Tips for success:
- Be transparent about affiliate links
- Focus on products your audience truly needs
- Use link shorteners or analytics tools to track performance
This strategy is especially effective if you’re known for reviewing or recommending products in your niche.
5. Sell Digital Products or Subscriptions
If you’re a creator, designer, writer, or educator, selling digital products is a fantastic way to monetize your content. You could create an eBook, a Notion planner, a Canva template, a tutorial video, or even a digital art collection.
Promote these products directly through your tweets and add the link to your profile. Tools like Gumroad, Payhip, and Substack make it easy to upload, price, and deliver your digital content.
You don’t need a huge audience either, just people who find your product genuinely helpful or interesting. Subscription services are a big area of potential for Twitter users who have a strong personal brand.
6. Join the Creator Revenue Sharing Program
The Creator Revenue Sharing program is X’s way of rewarding creators for popular tweets. When ads appear in the replies to your posts, you can earn a share of the revenue.
To qualify, you’ll need to subscribe to X Premium and have 5 million tweet impressions per month for three consecutive months. If that sounds like a lot, it is—but if your content regularly goes viral or if you’re a known personality in your niche, it’s definitely doable.
Payouts are sent through Stripe account, and you have to pass a review process. This is one of the more advanced ways to monetize Twitter, but it can be highly rewarding.
7. Make Use of X Subscriptions
X Subscriptions allow your followers to pay a monthly fee to access exclusive content. You get to decide what that premium content looks like: it could be behind-the-scenes updates, bonus tweets, subscriber-only Spaces, or personalized Q&As.
Think of it like Patreon, but right inside Twitter. This is a popular new feature on other social media platforms as well.
Great ideas for subscriber content include:
- Weekly industry insights
- Monthly AMAs (Ask Me Anything)
- Bonus podcast episodes or templates
You can set the price between $2.99 and $9.99 per month, and X takes a small percentage.
If you already provide value with your public tweets, offering a deeper or more personal layer through subscriptions is a natural next step.
8. Explore X Tips
Tips are a simple but powerful way to earn from your tweets. It’s basically a digital tip jar where followers can send you money as a thank-you for your engaging content.
If Twitter users love your thread, your meme, or your inspirational post, they might want to throw you a few bucks your way.
To activate Tips:
- Go to your profile settings
- Turn on Tips
- Connect a payment method (like PayPal, Venmo, or Cash App)
This feature works especially well for artists, writers, or anyone who posts valuable free content often.
9. Promote Your Brand’s Products
If you run a business or sell your own products, X can be an excellent platform for promotion. For example, if you sell handmade candles, you can share behind-the-scenes photos of your process, highlight customer reviews, or run exclusive Twitter-only discount codes.
As you can see, Fendi used a branded hashtag #fendisummer to also create more interest in their brand and potentially generate user content.
Use your tweets to tell stories around your product, like why you started your business or how your product solves a problem. Link your store in your bio and consistently share helpful or inspiring content around your niche.
10. Build Your Email List
Even if you’re not selling anything right now, building an email list is one of the smartest moves you can make. Your followers on X can disappear overnight if the algorithm changes, but an email list is something you own. Offer a freebie—like a helpful checklist, cheat sheet, or short eBook—in exchange for an email address.
Recommended tools to get started:
- ConvertKit
- Mailchimp
- Beehiiv
Once set up, tweet regularly about your freebie and invite people to sign up. Later, you can use that list to promote products, services, or affiliate offers directly.
Frequently Asked Questions
Still not sure about how to make money on Twitter? Check out our three FAQs before you head out!
How many followers do I need to make money on Twitter?
It depends! Some features, like Subscriptions and Tips, are available with just 500 followers. Others, like ad revenue sharing, require much more—millions of impressions per month. But remember, you can still make money with a small, engaged audience through affiliate marketing, product sales, or consulting.
Do I need to pay to monetize my X account?
Some tools like X Subscriptions and Tips are free to use. Others, like Creator Revenue Sharing, require a paid subscription to X Premium. It’s a good idea to start with the free methods and upgrade once you’re ready to scale.
Is X a good place to make money in 2025?
Absolutely. X is evolving quickly and adding more creator tools all the time. Whether you’re a writer, speaker, business owner, or just have something to say, X offers plenty of ways to turn your audience into income.
It’s Time to Monetize X (Twitter)!
There you have it—10 real, actionable ways to make money on Twitter (X) in 2025. Whether you’re starting with 100 followers or 10,000, there’s a monetization path that can work for you.
You can always buy Twitter followers to get a jump start and build brand awareness, just make sure that you buy from a reputable service provider if you go that route.
Focus on growing your presence, building genuine relationships with your audience, and experimenting with different income streams. Create your personal brand and post consistent content that incorporates monetization strategies mentioned above.
This is a surefire way to enjoy a revenue stream on X.
Don’t wait for perfection—start with one method today and build from there. Your first paycheck might just be a tweet away!
