Marketing Twitter is one of the best places to stay ahead of trends, learn new growth strategies, and spark powerful conversations with people who get it.
Whether you’re a creator trying to monetize your content or a business building a brand, following the right Twitter marketers can completely change how you approach marketing.
This guide highlights 12 marketing Twitter accounts worth following in 2025, from content and storytelling pros to demand generation and analytics experts.
Each one will help you learn, grow, and take your X (Twitter) strategy to the next level.
The Best Twitter Marketers to Follow
Social Media
If you want to stay updated on what’s changing on social platforms (algorithms, new features, growth hacks, etc.) you need someone who understands the space inside and out.
Follow: Matt Navarra (@MattNavarra)
He breaks major social media news before almost anyone else. He’s the go-to expert for platform updates, creator features, and marketing shifts across Twitter, TikTok, YouTube, and more.
Social media moves fast. Following pros like Matt helps you move faster.
Marketing Strategy
Strategy is where creativity meets business goals. The best Twitter marketers don’t just share ideas: they show you why some strategies work and others don’t.
Follow: Rand Fishkin (@randfish)
Co-founder of Moz and SparkToro, Rand shares honest, practical insights about modern marketing, including audience research, demand generation, and positioning.
His hot takes will make you think smarter about your marketing decisions.
Following strategic voices helps you plan like a marketer, not just post like one.
Content Marketing
Content is the foundation of Twitter growth such as viral tweets, threads, visuals, and stories that pull people in.
The strongest content marketers show how to turn ideas into engagement.
Follow: Ross Simmonds (@TheCoolestCool)
Ross is a distribution genius. He shares tips on repurposing content, scaling brand reach, and creating messages people actually want to consume.
If you’re posting online, you’re a content marketer. Follow the people who do it best.
Storytelling
Storytelling makes your brand relatable. It turns marketing messages into emotions, and emotions drive action.
Follow: Ann Handley (@MarketingProfs)
Ann is one of the best writers in the business. She offers storytelling wisdom and writing advice that makes your content more human, more powerful, and more fun to read.
Great stories make great marketers.
Account Based Marketing
ABM is all about reaching high-value audiences with highly targeted campaigns, which is ideal for B2B businesses on Twitter.
Follow: Mike Stelzner (@Mike_Stelzner)
Stelzner shares bold perspectives on how to align marketing and sales for revenue growth.
Even if you aren’t fully B2B, ABM can help you target smarter, not louder.
Branding Strategy
Branding helps people remember you, and trust you. Strong brand messaging turns casual followers into loyal customers.
Follow: April Dunford (@aprildunford)
A top positioning expert and author of “Obviously Awesome,” April teaches how to make your product the obvious choice in your category.
April also has a new book out called “Sales Pitch,” and is more active on LinkedIn, another excellent platform for B2B and marketing efforts.
Branding isn’t just logos. It’s how you make people feel.
Marketing Leadership
Marketing roles evolve quickly. Leaders must inspire, guide teams, and keep performance high through change.
Follow: Katie Martell (@KatieMartell)
She speaks out about modern leadership, brand activism, and what ethical marketing should look like today.
Her perspectives challenge you to think deeper about the work you do, and better leaders build better marketing.
Demand Generation
More demand = more business growth. Demand gen marketers help you build awareness that leads to Twitter revenue, not just likes.
Follow: Greg Kennedy (@I_Am_GKennedy)
Known for his pioneering approach to B2B demand generation, Greg posts insights about attribution, pipeline quality, and strategies that create actual buyers, not just leads.
Marketers must drive impact, not just traffic.
Copywriting
Copy makes things happen: clicks, replies, conversions, purchases. Twitter is one big copywriting playground.
Follow: Eddie Shleyner (@VeryGoodCopy)
Eddie specializes in short-form copywriting and shares quick, smart lessons that make your writing instantly better.
Better copy = better engagement. Every tweet is proof.
B2B SaaS Growth Strategies
Software marketing requires a different approach: longer sales cycles, layered messaging, and trust building.
Follow: Dave Gerhardt (@davegerhardt)
Former CMO at Drift, Dave teaches personal-brand-driven B2B marketing that builds credibility and community. He’s relatable, real, and actually helpful.
SaaS success starts with smart positioning and clear communication.
Conversion Rate Optimization (CRO)
CRO is all about turning attention into action, and action into revenue. It’s essential for businesses selling online.
Follow: Peep Laja (@peeplaja)
Founder of Wynter and CXL, Peep shares high-impact advice on messaging, product positioning, and user experience that drives conversions.
Traffic is great. But converting traffic, that’s the real win.
Marketing Analytics
Data helps you understand what’s working and what isn’t, which makes every marketing move smarter. Chris gets that.
Follow: Christopher Penn (@cspenn)
Chris shares advanced but easy-to-understand insights on AI, analytics, and performance tracking. He helps marketers make smarter, data-led decisions.
If you’re not measuring, you’re only guessing.
How to Get the Most Out of Marketing Twitter
Following great Twitter marketers is just the start. To actually benefit, you need to participate.
Here’s how:
1. Follow the Right Accounts
Don’t follow everyone. Follow the people who post content that moves you forward. For example, accounts like @MattNavarra and @randfish set a strong foundation for industry insights.
You don’t need to follow hundreds of marketers as we previously mentioned; you just need the right ones filling your feed with smart ideas, real results, and timely insights.
Curating your timeline helps you stay in the game by spotting trends before they go mainstream.
You can also observe and gain new strategies to test for your own content on X; if they’re working for others, they can work for you too.
This means you’ll learn from the true pros and those who are actively doing the work. Then, you can add your own voice and experience and gain new followers on X as a result.
Give yourself permission to unfollow accounts that don’t align with your goals. Make your feed a place that inspires you to take action.
Just because an account is huge on Twitter does not mean you have to follow, especially if they are unrelated to your Twitter niche.
Pro tip: Check who your favorite marketers engage with, as that’s a goldmine for finding more helpful voices.
Also, you don’t want to have too many accounts under your “following” list as it looks spammy and inauthentic. Follow choice accounts that represent what you stand for as a brand.
2. Be Authentic
Share your own ideas. Marketing Twitter is built on honesty, and that includes wins, failures, and lessons. Show what’s working for you and what isn’t.
Take notes from authentic voices like @KatieMartell.
It’s not about pretending you’ve got it all figured out. It’s about showing your experiences in real time so that people can relate to you and gain from your insight.
When you post on Twitter, let people see your:
- Projects in progress
- Wins (no matter how small)
- Lessons learned
- Hot takes on marketing trends
It’s vital. Authenticity builds trust, and trust builds a supportive audience that sticks with you.
Just remember, people buy from people they connect with, not from perfection.
3. Add Value
Retweeting isn’t enough. Share your take. Offer advice. Extend the conversation. Marketers like @TheCoolestCool prove that value multiplied becomes reach multiplied.
The more value you give, the more Twitter gives back. Value doesn’t have to be complicated; it can be a quick tip, a thread breaking down an experiment, or a simple opinion that gets people thinking differently.
Value could look like:
- A helpful insight
- A step-by-step example
- A resource recommendation
- A pattern or mistake you’ve noticed
- Something that makes a marketer’s job easier
To decide what will offer your audience value, ask yourself:
“Will someone walk away from this tweet better than before they saw it?”
If the answer is yes, you’re good to go. Post it!
4. Take Interesting Conversations to the DMs
Just look at how marketers like @sangramvajre build communities through real connections.
Sending DMs can be a great call to action for your tweets and can promote relationship building.
Some of the best opportunities on Twitter happen away from the timeline. When someone engages thoughtfully, DM them and keep the conversation going.
DMs lead to:
- Collaborations
- Guest posts and podcast spots
- Partnerships and sponsorships
- Warm leads and new clients
- New marketing friendships
Don’t be afraid to show genuine curiosity. When you take conversations deeper, you create real connections. These connections can help your account, and career, grow.
If you want to reach out to someone via DM, here are some possible outreach ideas:
- “Loved your take on that tweet. What’s your full POV?”
- “This sounds like a big opportunity. Mind if we brainstorm together?”
5. Follow Your Favorite Marketers Off-Platform, Too
Twitter is where the marketing sparks happen, but deeper education often lives off-platform.
Podcasts, newsletters, blogs, and courses give you expanded insights and full strategies you can apply.
By following marketers across multiple channels, you can learn more of their frameworks and what they actually do.
You’ll then better understand their voice and strengths tied to their work, creating a deeper connection and guide your work in the future.
You can stay inspired with content in different formats as well, adding to your potential toolbox for Twitter marketing.
For example, @AnnHandley shares even more writing magic in her newsletter, “Total Annarchy.”
Plus, it shows you how pros repurpose and distribute content, which you can then model for your own marketing.
Bonus tip: Save links to a “Marketing Folder” so you always have ideas ready for inspiration.
Create Your Own Marketing Edge on Twitter
Marketing Twitter becomes truly powerful when you:
- Choose who you learn from
- Show up as your real self
- Share value generously
- Build real relationships
- Learn beyond social posts
If you participate with purpose, people will remember you. If you contribute consistently, people will trust you. And once people trust you, your visibility, influence, and income all rise.
If you show up daily with a strong viewpoint and helpful ideas, people will follow you, learn from you, and eventually buy from you.
That’s the power of building a marketing audience; your content becomes your top sales engine.
FAQs
Here are the top questions regarding Twitter marketers.
Who are the best Twitter marketers to follow?
People like Matt Navarra, Rand Fishkin, Ann Handley, Ross Simmonds, and Chris Walker consistently share high-value marketing insights.
How do marketers use Twitter effectively?
They share value, spark conversation, build relationships, test ideas publicly, and connect with buyers directly.
Do I need a big following to grow as a marketer on Twitter?
Nope! Even small accounts can grow quickly by posting consistently, asking questions, and adding unique value.
What should I tweet to attract marketers?
Share insights, lessons learned, data, screenshots, or short advice. Don’t just repeat what everyone else says! Add your own voice.
Can Twitter help me drive revenue?
Absolutely! Many creators and marketers monetize through ads, affiliates, coaching, digital products, community building, and partnerships.
